Volvo has announced a major overhaul of its family roadside assistance program in Brazil, as part of the company’s broader push to attract more families to the automaker.
The program, launched in 2014, will expand to Brazil, with a goal of helping 1.2 million people by 2020.
Volvo is currently expanding the program to 10 countries, including India, Brazil, Argentina, Chile, and the United Arab Emirates, where the company expects a similar rate of expansion.
Volkswagen Group Chief Executive Officer Matthias Müller told a news conference in Brazil that the changes will help to ensure that the company can “ensure that our families and our loved ones can continue to have safe, healthy and enjoyable travel experiences” while in Brazil.
Volva plans to expand the program across Brazil by the end of the year, and expects that “by the end, we will have around 1.4 million families in our program.”
Volvo also plans to launch a new family roadside help app to help drivers of its all-electric vehicles navigate the country’s roads.
Volve also has announced plans to roll out a new smartphone app that will be available for its luxury brands in the second half of the fiscal year, to help families access roadside assistance.
Volvos new smartphone service, called EJ, will include an on-board GPS system, enabling drivers to map their route to family or friends, and will offer family and friend information, including contact details for other family members.
The company said the service will be launched in early 2019 and will cost $3.99 per month.
Volvis plans to increase its number of family roadside assists by 40 percent this fiscal year from 7,000 in the 2016 fiscal year to 10,000.
Volvols CEO Matthias Muller said the changes are part of a broader effort to attract new families to Volvo.
The new program is part of Volkswagen Group’s broader effort “to make sure that our family and our families can continue [to] have safe and enjoyable journeys while [in] Brazil,” Muller said.