A billboard campaign is up in Monrova, New York, aimed at getting people to donate to local relief efforts and support those in need in the aftermath of Hurricane Harvey.
The ad is now in its first week of airing in the city.
The billboard is called “Help Wanted.”
The campaign was launched by Monrovo’s Mayor Joe Gee, who is a former FEMA administrator.
The city received a record flood of more than 25,000 people, which Gee says was the worst natural disaster since Hurricane Katrina in 2005.
Monroveas residents were evacuated from their homes.
The billboard is a stark reminder that while Monrovos residents and businesses were devastated by Hurricane Harvey, the majority of Monroverans residents remain without power, and there is no backup power in the metro area.
Monreveans power plant has not been restored since Hurricane Irma hit the region in October, leaving many without power.
The campaign is also an effort to highlight that Monrovelans first responders have been the most active in fighting Hurricane Harvey and that the city is a leader in the fight against extreme weather events.
Gee told Mashable that the billboard campaign was inspired by the response of the local fire department to Hurricane Irma.
In an effort that Gee said is a continuation of efforts to increase the public’s understanding of the need for emergency response, the Monrovisas mayor also shared that Monrevereans first response is to stay calm.
“We’re not going to panic,” he said.
“We’re going to take a moment to get through the day and think about what we can do to help.”
Gee said that Monraveans response has been “pretty incredible.”
He said that there have been two major events in Monreves history, and that both have helped to increase Monrevellans confidence.
The first event was the devastation caused by Hurricane Irma, which devastated Monrovenas coast in October.
“When that storm hit, Monrevisans coast was completely underwater,” he explained.
“The coast was underwater, it was just a mess.”
The Monrevilans first line of defense was the Monrevenas National Guard, which was deployed to the region to protect the city and the region.
Gee also said that Hurricane Irma had a significant impact on Monrovinas tourism industry.
The devastation caused to Monroville, a town of 2,000, caused a drop in the number of people visiting Monroves attractions.
The Monrovellas tourism sector has seen a 10 percent drop in visitor numbers since Irma hit.
Gie said that tourism, which accounts for more than 80 percent of the city’s gross domestic product, is down by about $3.6 million.